CV, Cover Letter & LinkedIn Optimisation
Your experience is your intellectual property.
Our role is to make that Human IP visible, valuable, and aligned with your next move.
Complete career infrastructure for your next best move
This goes beyond editing or formatting. We rebuild your career materials from the ground up so they clearly express your capability, direction, and intent.
The outcome is a set of connected documents that work together; your CV, cover letter, and LinkedIn profile, each reinforcing the same narrative and positioning you for the roles you want to secure.
Services include
Strategic CV Development: A full rebuild of your CV to surface strengths, capability, and impact. Delivered in editable Word and PDF formats so it remains useful as your career evolves.
Cover Letter Frameworks: Clear, role-relevant structures tailored to your transferable value. Designed to be adapted efficiently without starting from scratch each time.
LinkedIn Positioning: A structural overhaul of your profile so your public-facing presence matches your CV, intent, and future direction, not just your job history.
These are working tools, not static documents. They are designed to be used, updated, and relied on in real hiring conversations.
What Intent +Purpose Delivers
Strengths-led positioning: We strip away noise and duty lists, translating experience into capability and evidence that decision-makers can understand quickly.
Role-relevant narratives: We build cover letter structures that connect your Human IP directly to what the role requires, avoiding generic introductions and vague claims.
Digital Consistency: Your LinkedIn profile becomes a credible extension of your CV, improving visibility and confidence in your positioning.
Executive & Governance Profiles: For senior leaders, we develop board-ready bios and positioning documents suited to governance, advisory, and portfolio careers.
This work is about accurate translation. We take what you have already built, led, and delivered, and express it in a way the market can recognise and assess. The focus is on making your capability legible to the right audience at the right level.
Who this is for
Graduates & Early Career Professionals: Those who need their transferable skills and potential to be clearly articulated, not underestimated.
Market Returners & Step-ups: Professionals re-entering the workforce or targeting a higher level of responsibility.
Strategic Pivoters: Those moving sectors or functions who need their experience translated for a new audience.
Executives & Directors: Leaders formalising their value for board roles, consulting, or advisory work.
We work with people whose external presence may have fallen behind their actual capability, or who want to be ready for the next step.
Why Intent +Purpose
Clarity of Intent: We do the thinking work to uncover and articulate the IP that differentiates you, so you are not underselling your value.
Purposeful Alignment: Your CV, cover letter, and LinkedIn profile tell the same story, with a clear and logical progression that builds trust.
Market Reality: Our approach is grounded in real hiring, governance, and organisational experience. We know how decisions are made and what stands up to scrutiny.